Why People Adopt Home Internet and the Opportunities it Unlocks

Millions of households nationwide have yet to adopt high-speed home internet. For those who remain unconnected, digital navigators play a critical role in helping people understand the benefits of high-speed home internet and encouraging adoption.

A new national study conducted by BSG in collaboration with Comcast surveyed people who recently adopted home internet. In their own words, recent adoptees said entertainment, social connection, savings, and security played critical roles in their decision to subscribe to home internet. The study also measures the benefits of having high-speed home internet, with many recent adoptees reporting home internet saved them time and money while making them feel more secure.

The factsheet below provides an overview of the findings and key takeaways for digital navigators as they continue to support and encourage high-speed internet adoption. If you have any questions or would like more information about this research, please reach out to info@bsgco.com.

View the fact sheet here